Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from myvitality.store ("the Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. This is known as “Device Information.”
We collect Device Information using technologies such as:
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Cookies – data files placed on your device that often include an anonymous unique identifier. Learn more: www.allaboutcookies.org.
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Log files – track actions on the Site and collect data like IP address, browser type, ISP, referring/exit pages, and timestamps.
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Web beacons / tags / pixels – electronic files used to record your browsing activity on the Site.
When you make or attempt to make a purchase, we collect personal data including your name, billing and shipping addresses, payment details (e.g. credit card numbers), email, and phone number. This is referred to as “Order Information.”
When we mention “Personal Information” in this policy, we’re referring to both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to:
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Process and fulfill your orders (including payment, shipping, and confirmations)
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Communicate with you
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Screen orders for potential fraud or risk
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Provide product or promotional information based on your preferences
Device Information is used to:
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Help detect fraud or suspicious activity (e.g. by IP address)
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Improve our Site's functionality and marketing effectiveness
Sharing Your Personal Information
We share your information with third-party service providers to assist in delivering our services:
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Shopify powers our store. Their privacy policy: https://www.shopify.com/legal/privacy
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Google Analytics helps us understand usage. Details: https://www.google.com/intl/en/policies/privacy/. Opt-out: https://tools.google.com/dlpage/gaoptout
We may also share your data to comply with legal obligations, respond to lawful requests, or protect our legal rights.
Behavioral Advertising
We use your Personal Information to provide you with relevant advertisements or marketing communications. To learn more about targeted advertising, visit the Network Advertising Initiative (NAI):
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Do Not Track
Please note: our Site does not change its data collection practices when a "Do Not Track" signal is received from your browser.
Your Rights (for European Residents)
If you reside in the EU, you have the right to access, correct, update, or delete your personal information. To exercise this right, contact us using the details below.
We process your information to fulfill orders or pursue our legitimate business interests. Please note your data may be transferred outside of Europe, including to the United States and Canada.
Data Retention
We retain your Order Information unless and until you request its deletion.
Changes
We may update this privacy policy from time to time to reflect changes in our practices, operational needs, or legal requirements.
Contact Us
For any questions or concerns about this policy or to file a complaint, please contact us:
My Vitality Group LTD
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
📧 Email: support@myvitality.store
📞 Tel: +1 (541) 568-7159
📞 Tel: +44 7446 281126
🕒 Business Hours: Mon–Fri, 9:00 AM – 5:00 PM